Welcome to our weekly profile about who's who in internal comms.
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Head of Corporate Communication
Time with company
Connect with Chris
What did you want to be when you were growing up?
Striker for Aston Villa
Where is your favourite place in the world?
Key West Florida – chilled out paradise…
What’s the best advice you’ve ever been given?
Be proactive. (Followed by the other 6 habits of highly effective people – Stephen Covey)
What’s the secret to a good life?
Move forward, but be grateful for what you have.
If you could choose a mentor who would it be?
Corporate values form part of the group-wide wall displays to mark the rebrand to ReAssure
Tell us a bit about your role:
I’ve created a communication strategy for over 2000 employees across five UK sites, to ensure corporate and operational messages are delivered and received. Broadly, this includes communication related to: strategy; change; brand; manager community; and crisis/business continuity.
What’s on your internal comms agenda right now?
Our business is looking for growth through acquisition. In September we announced a new injection of cash through a third party, in addition to funds from our owner. So we are well placed for growth, which is a very positive message for our colleagues and potential future recruits.
Who or what has had the biggest impact on internal comms in your organisation in the past year?
In January we rebranded to ReAssure – this was the catalyst to improve our culture, corporate metrics and employee offering – all sponsored by a new CEO. So it’s all change … and very exciting.
What’s your proudest achievement or best day in your current role?
On a strategic level, I’m proud to have supported the business through so much change with very limited resource. But some of my best days involve seeing the impact of the more tangible outputs like visuals around the buildings that supported the rebrand (thanks Pauline!), or a video that inspires colleagues to better serve our customers.
How would you advise someone considering a career in internal comms?
For me, the main benefit of a career in internal comms, is the variety of skills and experiences available to you – advising senior stakeholders, strategy and planning, change projects, creative visuals – you will have a number of options available to you through your career. So early on, work on the key transferable skills such as: effective writing; editing; planning events; developing/updating policy; developing expertise in digital/social channels. Manage your own career, and build the skill set you need to achieve your career goals.
What do you think are the top three trends in internal communications to watch out for in 2018?
1. Maximising the opportunity created by new digital channels
2. Preparing for crisis communications such as cyber incidents
3. Embracing the speed and freedom of social media within an appropriate framework