Who's who in IC?

Welcome to our regular profile about who's who in internal comms.

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Paul Matthews


The Comms Coach

Job Title

Communicator + Coach

Time with company

2 years

Connect with Paul

Take five

What did you want to be when you were growing up?

Still growing up and still deciding...

Where is your favourite place in the world?

Underwater. Diving in Indonesia.

What’s the best advice you’ve ever been given?

Seek first to understand. (Stephen Covey)

If you could have any super power what would you choose?

Teleportation. Flying is such a waste of time.

What's the secret to a good life?

Nurture good relationships. Enjoy simple pleasures. See the world.


Tell us a bit about your role:

I am The CommsCoach. I combine coaching with communication expertise to help organisations and leaders improve their communication capabilities and culture. I typically work in industrial sectors like infrastructure, transport or corporate businesses with large workforces. Previously I was the Comms Manager for a number of central government (UK) and state government departments (Australia) and private sector companies (Australia).

What’s on your internal comms agenda right now?

“If you can’t communicate, you can’t lead” is my latest message to leaders and an article I am writing at the moment. Communication is a major skill needed to be an effective leader. I focus most of my time enabling leaders to get better, realise the value that communication adds and the importance of listening.

Who, or what, has had the biggest impact on internal comms in your organisation in the past year?

Listening to organisations and understanding their culture and operations. If you don't know a business or a leader then you can’t help them improve. I am a consultant, working with many clients and businesses at once, this means I have to listen hard and fast to ensure my work hits the mark.

What’s your proudest achievement or best day in your current role?

Establishing www.commscoach.org and delivering valued work for my clients are proud moments. In the past: working with healthcare teams to help them change behaviour and save thousands of lives was highly rewarding.

How would you advise someone considering a career in internal comms?

To succeed in internal comms (or any comms for that matter) you have to learn the organisation. The best way to provide value-add to a business is to understand its operations and culture. Then you can help them overcome challenges and achieve their plan.

What do you think the top three trends in internal communication will be in the next year?

1) Boosting leader communication capability. 2) Empowering employees to communicate internally and externally. 3) Realigning the focus of communication teams to help build a culture of communication (I have an article coming out on this soon!).

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