Who's who?

Welcome to our regular profile about who's who in internal comms.

If you'd like to be featured, just complete the online template and send your favourite photo. If there's someone you'd love to know more about, let us know and we'll do the rest!


Kimberley-Marie Sklinar



Job Title

Change Communications Lead

Time with company

7 months

Connect with Kimberley-Marie

Take five

What did you want to be when you were growing up?

A music journalist (I run a music website in my spare time!)

If you could have one wish, what would it be?

To work remotely in change communications and hotdesk from workspaces all over the world - surely this exists!

What’s the best advice you’ve ever been given?

"Everyone is winging it"

If you could have any super power what would you choose?

The ability to pause time - very important when you’re really enjoying something and want that moment to last a little bit longer, for example the British sunshine!

Where is your favourite place in the world?

Montserrat in the Caribbean, a weird little island that’s British and has an active volcano.

Tell us a bit about your role:

I'm the lead communicator on one of our transformation programmes, introducing some new IT systems and products, but also lead communications for other projects - such as getting the organisation ready for the new GDPR.

What’s on your internal comms agenda right now?

So much - we're going through a lot of change at the moment, so it's important that everyone knows what is what, what is happening when, and remains engaged whilst being very sensitive.

Who, or what, has had the biggest impact on internal comms in your organisation in the past year?

Change brought on by external factors in our industry.

What’s your proudest achievement or best day in your current role?

Considering recent sizeable change programmes that have failed spectacularly and ended up in the news, repeatedly, I'm proud to say that our recent programme launch in April went swimmingly - the Internal Communications team was right there on the launch weekend as the systems were switched over, supporting with messaging and visual launch communications, wallpaper switcherovers (and crisis comms if needed), after a year-long lead up to the day. That was only the first stage - the second and final is yet to come later this year!

How would you advise someone considering a career in internal comms?

Get into it! It's a vibrant role where two days are never the same, and no IC role is ever the same. I never realised what internal communications was or even that it existed until I was offered a secondment on a change programme and I haven’t looked back. If you dislike monotony, this is the role for you: I'm always on my toes, meeting new people, bouncing ideas...I get bored easily, but never with this job.

To get started, I’d recommend researching key trends, check out some reading lists (check out CIPR’s #ICbookclub on Twitter), and meet with specialist recruiters in your area. When applying for jobs, find the organisation’s annual report and find out what they’ve been going through in the commentary – no doubt, Internal Communications will have supported through it. In those crucial first few weeks, get out there in the business into the heart of what the organisation does, and the people that make it what it is.

Also, networking - use LinkedIn, Twitter, there are so many conversations to be had and ideas to be shared. It's a great community to be a part of – and such a welcoming one.

What do you think are the top three trends in internal communications to watch out for in 2018?

1) Employee apps  

2) The return of print 

3) The death of the long-winded exec cascade

© pfk the communications agency.