Who's who in IC?

Welcome to our regular profile about who's who in internal comms.

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Juliet Green


NFU Mutual

Job Title

Head of Internal Communications

Time with company

15 years

Connect with Juliet

Take five

What did you want to be when you were growing up?

A vet - in fact I ended up doing a biochemistry degree before I landed on the M&S graduate training scheme and never looked back.

If you could have one wish, what would it be?

It sounds twee, but world peace would be pretty special, especially with some of the scary stuff happening around the world these days.

What’s the best advice you’ve ever been given?

Don't cry before you have been slapped...

It sounds a bit harsh when it's written down like that. In essence, it's all about trying not to worry about things that may never happen and focusing on the things you can control, which is essentially what you deliver every day and how you choose to respond to things.

What's the one thing not many people know about you?

I sang Christmas carols on the TV show Crossroads when I was at school - and for those of you who know me and how completely tone deaf I am that's some achievement!

What's the secret to a good life?

Don't forget what's important or let the pace of life take you away from that. For me it's family and friends, and I try to keep that in perspective at all times.

Tell us a bit about your role:

I have the newly created role to lead the Internal Communications and Change Communications function at NFU Mutual. It's our job to manage and protect the corporate reputation internally and inspire our people to do the best jobs they can. Through great timely communications, we work hard to build a shared understanding of what's happening in our business, create excitement for the future and build trust and advocacy.

What’s on your internal comms agenda right now?

I have just secured support from the Exec to increase the size of the team so my agenda right now is ensuring the current team members can see how it all fits together and cracking on with recruiting for my new vacancies. We are also reviewing our channels and looking at the opportunities out there in terms of new ones.

What has had the biggest impact on internal comms in your organisation in the past year?

The ongoing volume of transformational change across the business and trying to join it all up for people.

What’s your proudest achievement or best day in your current role?

Coming back to work full-time a year ago as a new mum and juggling both (most of the time!). I love my job and to be able to head-up the team at such an exciting time really is brilliant, but to be able to keep a work-life balance and make time for my family is very lucky.

How would you advise someone considering a career in internal comms?

It's a really exciting discipline, but still not always fully understood or valued by some organisations.

My advice is... be determined, build your expertise and demonstrate it at every opportunity, grow your networks and develop a bit of a thick skin!

What do you think the top three trends in internal communication will be in the next year?

Change change change!

The growing impact of digital channels and apps.

The ongoing search for the holy grail in terms of effective measurement and link to business value.

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